Athletic Propulsion Labs

Athletic Propulsion Labs (APL) is a luxury performance footwSee more

Athletic Propulsion Labs (APL) is a luxury performance footwear and apparel brand, founded in 2009 by twins Adam and Ryan Goldston, known for combining patented tech with high-end design, pioneering the "luxury performance" segment, and famously creating the first basketball shoe banned by the NBA for performance enhancement (the Concept 1). Based in Los Angeles, APL focuses on innovation, with products sold globally at top retailers like Nordstrom and Net-A-Porter, appealing to both men and women with stylish, technologically advanced athletic gear.